Audience 

Too many businesses start by asking:

"Should we run billboards?"
"Should we be on social media?"
"Should we do Google Ads?"

That's the wrong place to start.

First, figure out:

• The audience you need to get in front of
• Why they should choose your business over the competition
• A message they won't forget

Once you've checked those boxes and built a strategy, then you can determine the best placement.

A great message in the right place can be incredibly powerful.

A weak message, no matter where it's placed, is still a weak message.